• +9.5%

  sales uplift (Creator Asset)

• +€62K

  incremental value (Creator Asset)

• €2.4x

  ROI (Creator Asset)

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 3X

  Higher CTR vs standard brand ads

• +28%

  6-second VTR above benchmark

• 1.8X

  Higher CTR for Creators at Scale content vs. remixed branded content

Launched its first TikTok campaign using Creators at Scale and TikTok Creative Exchange to engage audiences at scale.

• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 22.7M

  Video views of #sailingwithvirgin

• 696%

  Increase in TikTok-referred traffic to website

• 1,103

  Participating creators

Bringing 1,000 creators "on board" to create a cultural moment

• +11.8%

  ad recall

• 8.5M

  unique users reached

• 6,662

  leads at £1.69 CPL

Learn How Carolina Herrera Launched ‘La Bomba’ with an Integrated Creator and Media Partnership on TikTok

• +18%

  incremental sales

• 3.69

  incremental ROAS

• 26%

  increase in sales driven by Brand Consideration Ads

Heineken® shows that true connections happen offline with a Brand Consideration Ads campaign

• 19.89%

  6-second video views

• 2.31%

  clickthrough rate

• 22

  conversions

Help Flash X Tidart, part of Havas Market

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• +4.8pp

  lift in ad recall with Brand Consideration Ads

• +2pp

  lift in favorability and purchase intent with Brand Consideration Ads*

• +4.3pp

  lift in message association with Brand Consideration Ads

Nio accelerates brand consideration with TikTok Market Scope and Brand Consideration Ads