• 3M+

  impressions

• 500k

  reach

• 1.4

  ROAS

Building long-term success on TikTok with native content and WooCommerce extension

• 87%

  exclusive reach rate

• 1.4X

  stronger lift in awareness vs. industry benchmark

• 4.7X

  stronger lift in intent vs. industry benchmark

Building awareness and net-new reach for Talenti’s gelato line through culinary creator adjacency on TikTok

• 65M

  campaign impressions

• 14K

  new followers

• 254K

  views for 1 UGC post

Leveraging popular culture, native storytelling, and creator collaboration, KFC unlocked TikTok's community to connect with anime fans and drive engagement for its spicy Zinger product range.

• 56.4%

  Uplift in 6s VTR vs benchmark

• 20.6%

  Uplift in engagement rate vs benchmark

How McDonald's used TopView Dayparting to concentrate its 2025 Monopoly promotion into the lean-back moments when audiences in Germany decide what to eat, lifting attention and engagement.

• 28.6%

  ROAS increase

• 245.7%

  CTR increase

• 45.4%

  increase in conversions

Sold out products, achieved with Spark Ads and Smart+

• 6.6%

  Lift in Store Visits

• €1.66

  Cost per Incr. visit

• +56k

  Incremental Visits

How a high-impact holiday campaign and advanced location measurement helped McDonald's Netherlands drive 56,000+ Incremental restaurant visits.

• 21.9%

  lift in sales

• 8.5pts

  lift in ad recall with Brand Consideration Ads

• 3.3pts

  lift in brand association

Ruffles drives mid-funnel impact with Brand Consideration Ads on TikTok

• 62%

  Lift

• 33%

  lift

• 37K+

  Interactions

Using TikTok-first branded content to boost brand awareness, increase ad recall, and reconnect with Gen Z

• 1.8x

  MGS Multiplier*

• +52%

  Uplift in orders*

• 12x

  ROI*

Winning approach for Mega Sale Season

• 34m+

  impressions

• 5m+

  reach

• 400k+

  6-second video views

Achieving remarkable impact in under a month with a content-driven strategy

• 2.9x

  MGS Multiplier*

• 163%

  Uplift in LIVE Orders*

• 18.3x

  ROI*

Formula for Mega Sale Success

• 10.9%

  Ad Recall lift

• 5.0%

  Awareness lift

• 4.0%

  Purchase Intent lift

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window