• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• 4x

  absolute budget spending leveraging D7 tROAS solution

• 184%

  D7 ROAS progression from D0 ROAS

• 100%

  of the client’s ad revenue D7 ROAS KPI achieved

Bravestars scales iOS growth 4x with Day 7 ROAS ad revenue optimization on TikTok

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 55M+

  campaign views

• +5.4%

  lift in ad recall

• +3.3%

  lift in usage intention

From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.

• 30M+

  impressions

• 820

  new bookings

• 8.2%

  lift in ad recall

Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.

• 34.8M

  campaign impressions

• 26.9M

  campaign reach

• 12.63%

  engagement rate

A TikTok-first campaign that transformed a viral moment into a cohesive brand universe for Duolingo, delivering strong reach and engagement through platform lore.

• 65M

  campaign impressions

• 14K

  new followers

• 254K

  views for 1 UGC post

Leveraging popular culture, native storytelling, and creator collaboration, KFC unlocked TikTok's community to connect with anime fans and drive engagement for its spicy Zinger product range.

• 99M+

  campaign views

• 23,262

  course registrations

• +23%

  increase in Gen Z customers

How a TikTok-first approach turned mental health awareness into real participation and measurable growth among young adults

• 15%

  lift in Ad Recall among Gen Z and Millenial audiences

• 2.56x

  increase in CTR

• 85%

  increase in app downloads over campaign period

Turning inspiration into app user growth with Strava's full-funnel "Proof of Life" campaign

• 3X

  Higher CTR vs standard brand ads

• +28%

  6-second VTR above benchmark

• 1.8X

  Higher CTR for Creators at Scale content vs. remixed branded content

Launched its first TikTok campaign using Creators at Scale and TikTok Creative Exchange to engage audiences at scale.

• 133%

  lift in new buyer rate

• 118%

  growth in consideration audience

• 17%

  lift in purchases

Driving new customer growth with Consideration Ads

• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.