Create the best
content on TikTok
for your brand

TikTok Creative Exchange helps advertisers connect with creative experts to create
native-looking TikTok videos for ad campaigns.

Work with the best creative partners

TikTok Creative Exchange will recommend the best match for you based on your creative needs and project.

Create content that feels
native to TikTok

Access a variety of trusted TikTok expert partners that specialize in your vertical, market, and type of campaign

Easy collaboration process

Select the right creative partner and creator, and collaborate all on one platform

Quality and efficiency

Receive quality assets faster than external agency or in-house production

Launch seamlessly

Sync your videos directly to TikTok Ads Manager to launch campaigns

Discover Inspirational Stories in your Industry

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    Next College Student Athlete

    Reached new CPA heights with TikTok Creative Exchange

    Next College Student Athlete (NCSA), the largest athletic recruiting network in the United States, has a mission to help young student-athletes find their best path to college.


    In order to expand their reach, they turned to TikTok Creative Exchange. Our platform matched them with Sapphire Studios, who helped them with talent sourcing, concept design, scripting, and video shooting. Sapphire Studios worked with NCSA to create 8 new assets, which boosted ad performance and gathered impressive results:

    5.43% Engagement Rate
    114,701 Likes
    4.21% CVR
    The cost-per-action reached a record low of 10.46 USD, making it a no-brainer for NCSA to continue working with Sapphire Studios.
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      Fabletics and Fabletics Men

      Achieved greater CPA efficiency through TikTok Creative Exchange

      Fabletics and Fabletics Men, global activewear brands, are firm believers in the power of TikTok to drive conversions.


      Their willingness to try new things on the platform led them to TikTok Creative Exchange, which matched them with Sapphire Studios. Sapphire Studios not only provided end-to-end production services like script design and editing, but they also offered strategic guidance on amplifying performance, which helped Fabletics and Fabletics Men boost their results:

      > 21 Million Plays
      85,512 Likes
      -45% CPA
      The creative from TikTok Creative Exchange drove 26%+ CPA efficiency for Fabletics and 13%+ CPA efficiency for Fabletics Men, compared to all other campaigns in the same time period.
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        Taco Bell


        Taco Bell wanted to create relevant content for the TikTok community, so they took part in the TikTok Creative Exchange (TTCX) program, which enables fast, scalable production of creative content for brands.


        Taco Bell worked with creative agency partner Uncovered Group and collaborated on producing creative that embodied the brand and their identity in a Reach & Frequency In-Feed Ad campaign.

        24.7% VTR
        1.5k Impressions
        40% Increase Avg Watch Time
        01 / 03

        How it works

        TikTok Creative Exchange helps advertisers connect with creative experts to create brand videos designed specifically for TikTok.

        01Submit your brief

        02Collaborate With Creative Partner

        03Approve Concepts and Final Videos

        04Upload to Ads Manager

        05View Creative Insights

        Submit your brief
        Collaborate With Creative Partner
        Approve Concepts and Final Videos
        Upload to Ads Manager
        View Creative Insights

        Frequently Asked Questions

        What are the requirements to join the program?
        • You must be willing to use the TikTok Creative Exchange platform for collaborating with your creative partner throughout the project process.
        • You must be able to complete the tasks and respond to creative partners in a timely manner, to avoid any delays to the project deadline.
        • You must be willing to be included in our case studies and/or promotional materials.
        • You must be willing to provide product feedback with our TikTok teams to help improve the program.
        • If you need to ship a product for use in the video, you must abide by our shipping guidelines to ensure a timely delivery of your final assets.
        What service packages can I choose from?

        We have various service packages to choose from, depending on your timeline, budget, and project needs. For example, the "net-new" service package will pair you with a creative partner to film a campaign video video from-scratch. The "remixed" service package will pair you with a creative partner to TikToks based off of your existing assets and past videos.

        We also have a few beta service offerings available, including a service specifically for mobile gaming clients and a TVC service specific to clients who have existing television advertisements that need to be converted into TikTok-native assets. Please reach out to our team for more information if you are interested in these services.

        What kinds of creative partners can I expect to be paired with through this program?

        All of the creative partners in this program are certified TikTok creative service providers, who are familiar with making native TikTok videos that align with current trends. Each partner has expertise in creating high-performing user generated content (UGC) across multiple verticals and regions.

        How would you choose a creative partner for my project?

        We will recommend a partner to you that best aligns with a multitude of factors, including your project goals, industry, target markets, timeline, and service requirements...

        What steps in the creative process can I expect to do within the TikTok Creative Exchange platform?

        The platform will support all major steps in the process, including:

        • Create and maintain a public profile - this is how your customers can find you.
        • Matching with a client - we pair you with projects that align with what you do.
        • View and accept/reject a project brief.
        • Communicate with your client via chat throughout the project lifecycle.
        • Share files and concepts with your client.
        • Create/share creator profiles with your client for feedback.
        • View data of your client's ad campaign post-launch.
        How would I get matched with clients through TikTok Creative Exchange?

        Once the customer submits their project brief, they will have the option to select a creative partner for the project. Our recommendation algorithm takes into account an array of factors about the customer's project, including their industry, timeline, preferences, and target markets. We also factor in each partner's available capacity, expertise, and past performance to determine which partner to recommend for each project. During the partner selection stage, customers will always have the option to select a different partner than the recommended to them.

        What are the expected project timelines for this program?

        The timeline for each project begins when the partner accepts the project from a client. At the beginning of each project, the partner will receive a scope-of-work document that outlines the target deadline to complete the project.

        We offer various service packages through the TikTok Creative Exchange program. For net-new projects, in which the partner is expected to film the video from-scratch, the turnaround time to deliver assets is 28 calendar days. Our repurposing service has a shorter timeline of 14 calendar days. We are also in the process of beta testing a couple of new offerings in the platform: One is a service specifically targeting mobile gaming customers and the other is a TVC service aimed at customers that have existing television ads that need to be converted into TikTok friendly ads. Our program is constantly introducing new service packages to meet the needs of our growing clientele, so please reach out if you would like to be included in our future offerings. Please note that these timelines are a minimum turnaround time, since clients will have the opportunity to provide a preferred delivery date when they submit their project brief.