About Carousel in Creative Library

Last updated: April 2026

A carousel ad is an ad format that allows you to showcase multiple images in a single ad. By storing carousel assets in your Creative Library, you can efficiently manage your creative assets, eliminating the need to recreate the same carousel for each ad. With our latest update, you can now create and manage carousels directly within the Creative Library. Once your carousels are saved here, you can seamlessly select and use them during the ad creation process. To learn how to apply these saved carousel assets to your campaigns, see How to create a Carousel Ad in TikTok Ads Manager.


Benefits

  • Create and manage carousels: Keep all your carousel assets in a central location.

  • Scale ad creation: Efficiently reuse carousels across multiple campaigns and ad groups.

  • Promote a carousel asset without duplicate work: Save time by reusing a single carousel asset instead of building it from scratch every time.

  • Asset optimization: Easily copy and modify existing carousels to create new versions for testing and optimization.


Availability

Carousel in the Creative Library is available globally for all advertisers using TikTok Ads Manager. They are supported across all placements, all Smart+ campaigns.


How to Create and Manage Carousel Assets

You can create and manage your carousels directly within the Creative Library. This allows you to prepare assets before you start building a campaign.

Create a Carousel in Creative Library

  1. From the top menu in TikTok Ads Manager, go to Tools and select Creative Library.

  2. Select Creative Assets, then navigate to the Carousels tab.

  3. Click Create Carousel on the top right corner.

  4. In the pop-up window, select your images. You can choose from existing images in your library or upload new ones from your computer. You must select at least 2 images.

  5. After selecting images, you can add music from TikTok's Commercial Music Library or your own custom music.

  6. Click Confirm to save the asset. Your new carousel will now appear in the Carousels tab.

  7. You can also generate carousels with AI. Under Creative assets, go to the Auto-generated tab, select Generate new, and then choose Generate carousel. Select the AI-generated carousels you wish to save as assets.

Manage Carousels in Creative Library

Under Creative Assets, from the Carousels tab in your Added by you, you can manage your assets:

  • Edit Name: Click Edit on a carousel to change its name. To modify the content (images or music), you must copy the carousel.

  • Copy Carousel: To make changes to the images or music, find the carousel you want to modify, click its three-dot menu, and select Copy. This creates a new version that you can edit.

  • Filter and Sort: Use the filters to find carousels by Date Range, Source, or Status. You can also sort them by Creation Time.