About different creator deliverables for TikTok One

Last updated: July 2025

TikTok One has different creator deliverable types within projects depending on where the video is posted.


Creator deliverable types

  1. Branded post: Creators make videos that brands post on their Business Accounts and deliver the posts as Spark Ads. In this case, the creator does not need to post on their personal account.

  2. Sponsored post: Creators make videos that they post on their personal TikTok accounts. The videos will show up with a branded partnership tag.


Learn more

Learn how creators can complete deliverables for TikTok One.