The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
TikTok Business Suite
TikTok Beta Tester Program
Ad Assistant
TikTok One has different creator deliverable types within projects depending on where the video is posted.
Branded post: Creators make videos that brands post on their Business Accounts and deliver the posts as Spark Ads. In this case, the creator does not need to post on their personal account.
Sponsored post: Creators make videos that they post on their personal TikTok accounts. The videos will show up with a branded partnership tag.