About GMV Max Coupon
GMV Max Coupon helps you encourage more shoppers to complete a purchase by offering coupons to users who may need an extra incentive to convert. Instead of lowering your product price or giving the same discount to every shopper, GMV Max Coupon lets the system decide when a coupon is likely to help drive an incremental sale.
After you enable GMV Max Coupon for a GMV Max campaign, the system can dynamically issue coupons to eligible shoppers across supported TikTok Shop shopping experiences. You set a coupon cost rate for the campaign, and the system uses that budget to deliver personalized coupon incentives while taking campaign performance goals into account.
Benefits
Help convert shoppers who are interested but may need an extra incentive to purchase.
Support GMV growth without reducing your product's listed price.
Avoid broad discounts by issuing coupons only when the system predicts they can help drive conversion.
Control your coupon investment by setting a campaign-level coupon cost rate.
Give shoppers a smoother purchase experience by showing coupon incentives directly in supported TikTok Shop shopping journeys.
Review coupon-related results through dedicated reporting metrics, such as coupon cost and revenue from coupons.
More TikTok subsidies - Merchants who enable GMV Max Coupon can access more TikTok-funded coupon subsidies, up to 60% of their own coupon cost.
Availability
GMV Max Coupon is currently in the rollout process, available to some advertisers using GMV Max campaigns. To use this feature, your account needs the required shop and campaign permissions, including Net Sales Access.
Note: Supported coupon formats, coupon values, and frontend placements may vary by country or region.
How GMV Max Coupon works
Apply for Net Sales Access.
Before you can use GMV Max Coupon, your account needs Net Sales Access for the relevant shop. Depending on your account setup, you may be able to request access in the campaign creation flow, through Seller Center account management, or through Business Center account management. If approval is required, the shop owner or account admin may need to review and approve the request before you can proceed.
Enable GMV Max Coupon in your GMV Max campaign.
When creating or editing a GMV Max campaign, find the GMV Max Coupon setting and turn it on. Then enter the coupon cost rate you want to apply - this is the percentage of Net Sales you allocate to GMV Max Coupon. All net sales within an active GMV Max campaign are charged at the fixed coupon cost rate you set. The default rate is 3%, and the supported range is 1% to 50%. A recommended range may also appear based on your product category. Coupon costs are charged separately from ad spend.
Let the system decide when to issue coupons.
GMV Max Coupon is different from regular promotions. Instead of giving every shopper the same discount, the system evaluates each eligible shopping request and decides whether a coupon is likely to help drive an incremental conversion. Shoppers who are already likely to buy at the listed price may not receive a coupon. Shoppers who are more price-sensitive or on the fence may receive one. This way, your coupon investment is used more efficiently.
Understand what shoppers see.
Eligible shoppers can see and claim GMV Max Coupons across supported TikTok Shop shopping experiences, including TikTok feed, search, Shopping Center, and eligible live shopping surfaces. After a coupon is claimed, shoppers can also view it in their TikTok Shop coupon wallet. Claimed coupons are valid for a limited time.
Understand coupon formats and values.
GMV Max Coupon may be issued as a fixed-amount coupon or a percentage-discount coupon. The system dynamically determines the coupon format and value based on each shopping request and market-specific rules. Coupon values vary by country or region:
Review coupon performance and cost.
After GMV Max Coupon is enabled, you can review coupon-related performance through campaign reporting, including metrics such as coupon cost and revenue from coupons. You can also view coupon cost details in Seller Center finance and transaction records, where available.
