About marketing accounts in Seller Center
Last updated: August 2025
In Seller Center, a marketing account is a TikTok account linked to your shop that can help promote your products. Marketing accounts retain their brand identity and profile names and act as brand representatives for your shop or business. You can link up to 4 marketing accounts to your shop. Each account can manually choose products to feature in their product showcase, video posts and LIVE events.
You can link affiliate creative accounts as marketing accounts to use existing content, audiences and sales channels without incurring traditional affiliate marketing commissions.
