About Mini Drama Feed Ads For Performance Auction in TikTok Ads Manager

Mini Drama Feed Ads are a specific ad placement that serves within the TikTok app's Mini Drama Feed surface. This placement allows brands to integrate their messaging directly into the dedicated environment where users consume bite‑sized serialized mini drama content.

Mini Drama Feed can be accessed when the TikTok community browses the For You Feed and tap into the Mini Drama video to watch full episodes.

In eligible regions (e.g. Japan, Indonesia) on TikTok Lite/Pro, the TikTok community may also see a "Mini Drama" tab, next to the "For You" or "Following" tab.

Supported Objectives

Mini Drama Feed supports the same objectives and bidding methods as Profile Feed:

• Traffic

• Sales

• App Promotion

• Lead Generation

• Promote

Note: Mini Drama Feed Ads placement is automatically included when selecting TikTok's For You Feed and cannot be opted out through TikTok Ads Manager.

Learn about placements and available locations.