About multiple location selection for Smart+ Lead Generation campaigns

Last updated: February 2026

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Multiple location selection enables you to deliver multiple lead conversion journeys, such as Instant Form and Website, simultaneously within a single Smart+ Lead Generation campaign. Our system automatically directs users to the destination where they’re most likely to convert—based on their behavior and preferences—helping you drive better results, effortlessly.

Benefits

In today’s competitive landscape, there's no one-size-fits-all path to conversion. Multiple location selection ensures each user is automatically routed to the most effective lead destination. This helps you:

  • Improve performance by leveraging multiple destinations within a single campaign.

  • Reach a broader audience by targeting users who are more likely to convert on different destinations.

  • Reduce decision-making effort and setup friction by allowing the system to optimize destination selection for you.

Availability

Multiple location selection is supported under the following campaign settings:

  • Advertising objective: Smart+ Lead Generation

  • Optimization location: Instant Form, Website, Direct message*

*The direct message optimization location is only available for the Lead optimization goal in the following markets:

  • Asia Pacific: Singapore (SG), Malaysia (MY), Philippines (PH), Thailand (TH), Vietnam (VN), Indonesia (ID), Cambodia (KH), Japan (JP), Australia (AU), New Zealand (NZ)

  • Latin America: Argentina (AR), Brazil (BR), Chile (CL), Colombia (CO), Peru (PE), Ecuador (EC), Bolivia (BO), Guyana (GY), Paraguay (PY), Uruguay (UY), Venezuela (VE), Belize (BZ), Costa Rica (CR), Dominican Republic (DO), El Salvador (SV), Guatemala (GT), Honduras (HN), Nicaragua (NI), Panama (PA), Mexico (MX)

  • Middle East, Turkey, Africa, Pakistan: Saudi Arabia (SA), United Arab Emirates (UAE), Qatar (QA), Oman (OM), Kuwait (KW), Lebanon (LB), Jordan (JO), Iraq (IQ), Israel (IL), Egypt (EG), Sri Lanka (LK), Morocco (MA), Kenya (KE), Algeria (DZ), Nigeria (NG), South Africa (ZA), Pakistan (PK)