About Offline Conversions

Last updated: July 2024

Offline conversions help measure how TikTok ads result in offline customer actions, such as in-store purchases, offline subscriptions, purchases, and more.


There are three ways to upload offline events data into TikTok:

  1. Automate sending offline events through our Events API directly

  2. Leverage partner integration

  3. Manually upload offline events into TikTok’s Events Manager


Offline conversions attribution Windows

  • Click through windows: 28, 14, 7, 1 day

  • View through windows: 7, 1 day


Privacy and Data Usage

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