Advertising on TikTok
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Offline conversions
- Measurement /
- Offline conversions /
- Set up offline measurement /
About Offline Conversions
Last updated: February 2025
Offline conversions help measure how TikTok ads result in offline customer actions, such as in-store purchases, offline subscriptions, purchases, and more.
There are three ways to upload offline events data into TikTok:
Automate sending offline events through our Events API directly
Leverage partner integration
Manually upload offline events into TikTok’s Events Manager
Offline conversions attribution Windows
Click through windows: 28, 14, 7, 1 day
View through windows: 7, 1 day
Privacy and Data Usage
Learn more about TikTok Business Products (Data) Terms.
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