About the TikTok Industry Pilot Program

Last updated: October 2024

TikTok's Industry Pilot Program facilitates new industry opening through a controlled pilot environment, aiming to maintain high standards and integrity in advertising for sensitive and restricted industries. This comprehensive initiative involves a rigorous multi-step verification advertiser entry process, followed by extensive and continuous monitoring of the approved advertisers. These measures help ensure that the advertisers meet the platform's stringent criteria, maintaining both specific local requirements and ethical advertising practices.


Industry pilot program steps

  1. Advertiser verification and attestation

  2. Internal risk review

  3. Final review and result

  4. Monitoring

For more information about our advertising programs and qualifying industries, please consult your sales representative.