Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising Policies
Advertising policies
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- TikTok Advertising Policies
- Advertiser Account Policy
- About TikTok advertising restrictions for people under the age of 18
- About the TikTok Industry Pilot Program
- Protecting minors on TikTok: advertising initiatives
- Ad Serving Policy
- Ad Format and Functionality
- Adult Content
- Age Targeting Restrictions
- Alcohol
- Animals and Environment
- Audience Expiration Policy
- Dangerous Products or Services
- Deceptive Practices
- Discrimination, Harassment, and Bullying
- Financial Services
- Gambling and Games
- Healthcare and Pharmaceuticals
- Housing, Employment, and Credit ("HEC") Ad Policy
- Intellectual Property Infringement
- Misleading and False Content
- Other Products and Services
- Politics, Culture, and Religion
- Teen Safety and Well-Being
- TikTok After Conversion Experience Policy
- TikTok Ad After Conversion Experience Management Guidelines
- TikTok’s Anti-Discrimination Ad Policy
- Violence and Dangerous Activities
- Weight Management and Body Image
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Advertising policy resources
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Nonprofits, Government, and State Media
- TikTok Advertiser Tools and Related Terms Overview
- Advertising on TikTok - First Things to Note
- Branded Content Policy - Market-specific Requirements
- Common Reasons Ads Fail Review
- Changes that Trigger the Review Process
- Account Review Checklist
- Why some ads are rejected after they're approved
- Ad Review FAQs
- About suspended ad accounts on TikTok
- How to troubleshoot a suspended ad account on TikTok
- About notifications of potentially prohibited data sharing on TikTok
- How to resolve notifications of potentially prohibited data sharing on TikTok
- Regional Self-Regulatory Ad Codes for the European Union
- About ACE Fulfillment Verification
- FAQs for account suspension warning notifications
- Appeal rejected ad with One Click Appeal for Other Ad Types
- About TikTok Advertising Policies for Promote
- About Ad Account Health in TikTok Ads Manager
- United Kingdom Model Reporting Rules for Sellers on Digital Platforms
- Intellectual Property Infringement Rules for Ads
- Market-specific requirements for ad approval
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- Policies and security /
- Advertising Policies /
- Advertising policies /
About the TikTok Industry Pilot Program
TikTok's Industry Pilot Program facilitates new industry opening through a controlled pilot environment, aiming to maintain high standards and integrity in advertising for sensitive and restricted industries. This comprehensive initiative involves a rigorous multi-step verification advertiser entry process, followed by extensive and continuous monitoring of the approved advertisers. These measures help ensure that the advertisers meet the platform's stringent criteria, maintaining both specific local requirements and ethical advertising practices.
Industry pilot program steps
Advertiser verification and attestation
Internal risk review
Final review and result
Monitoring
For more information about our advertising programs and qualifying industries, please consult your sales representative.