About TikTok Creative Exchange for partners

Last updated: March 2026

TikTok Creative Exchange is a creative partnership solution that allows advertisers and creative partners to collaborate and quickly produce and deliver large volumes of creative content.


Benefits

  • Full suite of services from quick onboarding, brief creation process, matching advertisers with vetted creative service providers, project management from beginning-to-end, direct integration with Ads Manager, and ability to track and compare performance to industry benchmarks

  • Streamlined workflow enables fast, scalable production and delivers large volumes of ad creatives to advertisers

  • Network of creative service providers experienced in creating high-performing video ads


How it works

  1. Creative partners can sign up for TikTok Creative Exchange through https://ads.tiktok.com/creativeexchange/creative-partner.

  2. Set up a partner profile and add users for the account.

  3. Find briefs to accept, or reject inbound briefs.

  4. Once a brief is accepted, collaborate with an advertiser to scope, align, and deliver on a project.

  5. Measure the results of the project, including campaign performance.

  6. Invoice and receive payment for the project.


Next steps

To start, sign up for TikTok Creative Exchange through https://ads.tiktok.com/creativeexchange/creative-partner.


Note: TikTok Creative Exchange is transitioning to TikTok One as a solution called Partner Exchange and future enhancements will occur on the TikTok One platform. Creative partners are encouraged to move to the TikTok One for Partners platform. Learn more about TikTok One for Partners.