About TikTok e-commerce partner platform integrations

The TikTok e-commerce partner platform integration allows you to add TikTok as a sales and advertising channel for your e-commerce platform. This integration makes it easier to create and manage TikTok ad campaigns, sync your product catalog, and install the TikTok pixel directly from your store.

Features and benefits

• Get started with TikTok For Business with one click: Create or link your TikTok For Business account, TikTok Ads Manager and TikTok Business Center, install the TikTok Pixel and sync your product catalog.

• Set up safe and reliable data connections, with no changes to website code required. With TikTok Pixel, you can:

  • Enhance Ad Campaign Performance: Drive better results and enrich optimization with a browser and server-side connection with your store.

  • Empower Insights via Measurement Capabilities: Measure events throughout the customer journey, including the payment and checkout pages, and gain a deeper understanding of the impact of your ads.

• Sync and automate your e-commerce catalog: Set up and manage conversion campaigns with guided campaign creation.

• Create TikTok Ads from your store: Effortlessly create new ads and campaigns from your integration dashboard to help achieve your marketing and commerce objectives.