About TikTok Out of Phone

Last updated: May 2026

TikTok Out of Phone (OOP) is an advertising solution that extends the reach of your TikTok campaigns beyond the mobile screen and into everyday physical spaces. It allows your brand to amplify engaging TikTok content and leverage TikTok content on high-impact formats like digital billboards, in-store screens, cinema ads, and more. By taking the creativity and authenticity of TikTok into the real world, you can create a seamless omnichannel presence that connects with audiences during their daily routines.


Key benefits

  • Creative amplification: Take your best TikTok content and creator trends beyond the feed and onto high-impact screens, maximizing reach, visibility, and return on creative.

  • TikTok adjacency: Harness the halo effect of TikTok's brand. By leveraging TikTok content off-platform, you position your brand as entertaining, trustworthy, and culturally relevant.

  • Omnichannel consistency: Connect your online and offline touchpoints to create a unified brand experience that reaches audiences across both digital and physical environments.

  • New audience access: Combine your on-platform campaigns with OOP to unlock incremental reach and connect with new potential customers.


Available formats

TikTok Out of Phone (OOP) offers a variety of formats to fit your campaign goals:

  • OOP Billboards: Feature your brand on spectacular digital billboards and other out-of-home screens in major cities around the globe.

  • OOP Mini: Place your content on screens in dynamic venues like airports, cinemas, bars, restaurants, and retail locations. Note: OOP Mini is currently available in North America only.

  • OOP Retail: Position portable display units in stores to drive inspiration and sales directly at the point of purchase.

  • Custom Activations: Partner with us to create unique experiential events that bring your brand to life in memorable ways.


See TikTok Out of Phone in action

Take a look at how our customers partnered with us to build TikTok OOP campaigns.


Getting started

Getting started with Out of Phone is a managed service process. You will work with our team to define your campaign goals, and our partners will help bring your activation to life, from media planning to creative production and campaign launch. Note: To learn more about the specific steps, see how to get started with TikTok Out of Phone.