About TikTok Pangle playable ads
TikTok Pangle Playable Ads are interactive videos that allow you to showcase a preview of your app before someone downloads it.
When someone watches your video, they are invited to interact with your ad in a full-screen playable experience. This allows them to experience your app by tapping or swiping on your ad. Additionally, you can trigger your app to be downloaded at anytime by using a button or gesture. Currently, TikTok Pangle Playable Ads are available as video traffic.
Benefits
Better engagement: Data shows that TikTok Pangle Playable Ads effectively increase clickthrough rates (CTR) and conversion rates (CVR) compared to non-Playable Ads.
Optimize cost per result: TikTok Pangle Playable Ads can help reduce your cost per result. TikTok Pangle's data shows that the cost per result of TikTok Pangle Playable Ads is lower than non-Playable Ads.
Use cases for TikTok Pangle Playable Ads
TikTok Pangle Playable Ads are a perfect fit for anyone who wants to showcase their app's unique features and drive app installs.
Industry | Common applicable scenarios |
Casual Games, Hyper Casual Games | Show the core gameplay and stages to attract players to download after a short try. |
Hardcore Games | ​Showcase simple interactions such as: - Guiding the players to explore the story by clicking elements on the screen - ​Tapping to receive a present and gacha game items - Clicking to draw figure cards |
Manga, Novels, Music Players, and Online Videos | - Present content that is popular within the app - ​End your video at a suspenseful or exciting moment that will drive your audience to download the app to learn more or see what happens next |
