About TikTok Ad Network (formerly TikTok Pangle) playable ads
TikTok Ad Network (formerly TikTok Pangle) Playable Ads are interactive videos that allow you to showcase a preview of your app before someone downloads it.
When someone watches your video, they are invited to interact with your ad in a full-screen playable experience. This allows them to experience your app by tapping or swiping on your ad. Additionally, you can trigger your app to be downloaded at anytime by using a button or gesture.
Availability
Regions: Available where TikTok Ad Network placement is available.
Ad objectives: App install (within the app promotion ad objective)
Ad formats: Rewarded video ads and interstitial video ads
Learn more about TikTok Ad Network ad formats.
Benefits
Better engagement: Data shows that TikTok Ad Network Playable Ads effectively increase clickthrough rates (CTR) and conversion rates (CVR) compared to non-Playable Ads.
Optimize cost per result: TikTok Ad Network Playable Ads can help reduce your cost per result. TikTok Ad Network's data shows that the cost per result of TikTok Ad Network Playable Ads is lower than non-Playable Ads.
Use cases for TikTok Ad Network Playable Ads
TikTok Ad Network Playable Ads are a perfect fit for anyone who wants to showcase their app's unique features and drive app installs.
Industry | Common applicable scenarios |
Casual Games, Hyper Casual Games | Show the core gameplay and stages to attract players to download after a short try. |
Hardcore Games | Showcase simple interactions such as: - Guiding the players to explore the story by clicking elements on the screen - Tapping to receive a present and gacha game items - Clicking to draw figure cards |
Manga, Novels, Music Players, and Online Videos | - Present content that is popular within the app - End your video at a suspenseful or exciting moment that will drive your audience to download the app to learn more or see what happens next |
