Before getting started: You will be unable to publish any ads until your account is approved.
At TikTok we are committed to creating a safe and authentic environment for our users. As such, we review the information you provided about your account to ensure it complies with our advertiser related polices.
To help you with the account review process, we've put an account review checklist showing what we'll be looking at:
We check that your business is:
Located in a region supported by TikTok Ads Manager. For more information, see
Permitted to advertise its products in your market on TikTok. For more information, see
We check that the information you entered on your Account Setup page:
Contains no offensive language or incoherent text strings, like "asdfasdf543"
We check that the company website you added on your "Account Setup" page:
Has a URL properly written in the correct format, like "https://www.tiktok.com/"
Functions properly and is optimized for mobile
Is not under-construction or a 404 page
Clearly promotes a product, service, or brand
Complies with local policies regarding payment, privacy, and refunds
Does not point to a 3rd party site (like E-Bay, Alibaba, or Amazon), personal website, or un-verified social media account
Does not show any violent, pornographic, or illegal content
Does not require users to provide any personal information or download anything in order to access content
Does not feature any unlicensed products or logos
If required by your local market, we check that:
You can provide official documents like a business license or professional certification
The name on your official documents matches those on your account's business name and company website.