Account Review Checklist

Before getting started: You will be unable to publish any ads until your account is approved.

At TikTok we are committed to creating a safe and authentic environment for our users. As such, we review the information you provided about your account to ensure it complies with our advertiser related polices.

To help you with the account review process, we've put an account review checklist showing what we'll be looking at:

Location & Type of Business

We check that your business is: 

Account and Business Name

We check that the information you entered on your Account Setup page:

  • Contains no offensive language or incoherent text strings, like "asdfasdf543"

Company Website

We check that the company website you added on your "Account Setup" page:

  • Has a URL properly written in the correct format, like ""   

  • Functions properly and is optimized for mobile

  • Is not under-construction or a 404 page

  • Clearly promotes a product, service, or brand

  • Complies with local policies regarding payment, privacy, and refunds

  • Does not point to a 3rd party site (like E-Bay, Alibaba, or Amazon), personal website, or un-verified social media account

  • Does not show any violent, pornographic, or illegal content

  • Does not require users to provide any personal information or download anything in order to access content

  • Does not feature any unlicensed products or logos

Industry Qualifications

If required by your local market, we check that:

  • You can provide official documents like a business license or professional certification

  • The name on your official documents matches those on your account's business name and company website.