All Supported In-App Events

All Supported In-App Events

Adjust, AppsFlyer, Branch, Singular, and Tenjin support all 26 in-app events; for Airbridge, Kochava, and DFINERY (Adbrix), the supported number of events may be lower than 26. Please reference the corresponding table below for more details.


For information on supported AEO events, see About App Event Optimization

Event Name

Description

Achieve Level

A user reaches a certain level that you have defined in your game.

Add Payment Info

A user adds their payment information, such as their address or phone number, in your app.

Add to Wishlist

A user adds an item to their favorites or wishlist in your app.

Checkout

A user is ready to check out an order in your app.

Complete Tutorial

A user completes a tutorial in your app.

Create Group

A user creates a group or team in your game.

Create Role

A user creates a role or character in your game.

Generate Lead

A user leaves valuable contact information, such as a phone number or email, in your app.

In-App Ad Click

A user clicks on an advertisement displayed in your app.

In-App Ad Impression

A user views an advertisement displayed in your app.

Add To Cart

A user adds an item to a shopping cart in your app.

Join Group

A user joins a group or team in your game.

Launch App

A user opens your app.

Loan Apply

A user applies for a loan in your app.

Loan Approval

A user receives approval for a loan in your app.

Loan Disbursal

A user successfully receives a loan in your app.

Login

A user logs into your app.

Purchase

A user finishes the payment process in your app.

Rate

A user rates something in your app. For example, reviewing a restaurant.

Registration

A user registers in your app.

Search

A user searches for information, such as the name of a product, in your app.

Spend Credit

A user spends credits, such as in-app currency, in your app.

Start Trial

A user starts a trial of the services you provide in your app.

Subscribe

A user subscribes to a channel or service in your app.

Unlock Achievement

A user unlocks a certain achievement that you have defined in your app.

View Content

A user views important content, such as a product description, in your app.

Adjust Events

TikTok Event

Adjust Platform

Add Payment Info

Add Payment Info

Add to Wishlist

Add To Wishlist

Launch APP

Launch App

Complete Tutorial

Complete Tutorial

Create Group

Create Group

Create Role

Create Role

Generate Lead

Generate Lead

In-App Ad Click

Inapp Ad Click

In-App Ad Impr

Inapp Ad Impr

Join Group

Join Group

Achieve Level

Achieve Level

Loan Apply

Loan Application

Loan Approval

Loan Approval

Loan Disbursal

Loan Disbursal

Login

Login

Rate

Rate

Search

Search

Spend Credit

Spend Credits

Start Trial

Start Trial

Subscribe

Subscribe

Unlock Achievement

Unlock Achievement

Add To Cart

Add To Cart

Checkout

Checkout

View Content

View Content

Purchase

Pay

Registration

Register

Airbridge Events

For more information see: https://help.airbridge.io/hc/en-us/articles/900003991066-TikTok-for-Business-Ad

TikTok Event

Airbridge Platform

Install

Install (App)

Launch App

Open (App)

Launch App

Deeplink Open (App)

Purchase

Order Complete (App)

Add to Cart

Add To Cart (App)

View Content

Product View (App)

Search

Search Results (App)

Login

Sign-in (App)

Registration

Sign-up (App)

Add Payment Info

Add Payment Info (App)

Add to Wishlist

Add to Wishlist (App)

Start Trial

Start Trial (App)

Subscribe

Subscribe (App)

Unlock Achievement

Unlock Achievement (App)

Complete Tutorial

Complete Tutorial (App)

Achieve Level

Achieve Level (App)

Rate

Rate (App)

Spend Credits

Spend Credits (App)

AppsFlyer Events

For more information see: https://support.appsflyer.com/hc/en-us/articles/360002254918-TikTok-Ads-campaign-configuration

TikTok Event

AppsFlyer Platform

Add Payment Info

Add_payment_info

Add to Wishlist

Add_to_wishlist

Launch APP

Launch_app

Complete Tutorial

Complete_tutorial

Create Group

Create_group

Create Role

Create_role

Generate Lead

Generate_lead

In-App Ad Click

InApp_ad_click

In-App Ad Impr

InApp_ad_impr

Join Group

Join_group

Achieve Level

Achieve_level

Loan Apply

Loan_application

Loan Approval

Loan_approval

Loan Disbursal

Loan_disbursal

Login

Login

Rate

Rate

Search

Search

Spend Credit

Spend_credits

Start Trial

Start_trial

Subscribe

Subscribe

Unlock Achievement

Unlock_achievement

Add To Cart

Add_to_cart

Checkout

Checkout

View Content

View_content

Purchase

Pay

Registration

Registration

Purchase

SKAN Revenue map af_skad_revenue to Pay

Branch Events

The table below is TikTok For Business SAN event mapping. For legacy TikTok For Business event mapping and goal id set up, please refer to:  https://help.branch.io/using-branch/page/tiktok-for-business#standard-goal-id-event-mapping

TikTok Event

Branch Platform (SAN)

Add Payment Info

AddPaymentInfo

Add to Wishlist

AddToWishlist

Launch APP

LaunchAPP

Complete Tutorial

CompleteTutorial

Create Group

CreateGroup

Create Role

CreateRole

Generate Lead

GenerateLead

In-App Ad Click

InAppADClick

In-App Ad Impr

InAppAdImpr

Join Group

JoinGroup

Achieve Level

AchieveLevel

Loan Apply

LoanApplication

Loan Approval

LoanApproval

Loan Disbursal

LoanDisbursal

Login

Login

Rate

Rate

Search

Search

Spend Credit

SpendCredits

Start Trial

StartTrial

Subscribe

Subscribe

Unlock Achievement

UnlockAchievement

Add To Cart

AddToCart

Checkout

Checkout

View Content

ViewContent

Purchase

Purchase

Registration

Registration

DFINERY (Adbrix) Events

For more information see: https://help.dfinery.io/hc/en-us/articles/900005322586-Campaign-settings-for-Tiktok-For-Business-formerly-TikTok-Ads-

TikTok Event

DFINERY (Adbrix) Platform

Achieve Level

abx:level_achieved

Add Payment Info

abx:paymentinfo_added

Add to Cart

abx:add_to_cart

Add to Wishlist

abx:add_to_wishlist

Complete Tutorial

abx:tutorial_completed

Create Role

abx:character_created

Launch App

abx:firstopen(new_install, re_install)

Login

abx:login

Purchase

abx:purchase

Rate

abx:rating

Registration

abx:sign_up

Search

abx:search

Spend Credit

abx:use_credit

View Content

abx:product_view

Kochava Events

For more information see: https://support.kochava.com/campaign-management/create-a-tiktok-for-business-campaign/?scrollto=marker_7

TikTok Event

Kochava Platform

Add Payment Info

add_payment_info

Add to Wishlist

add_to_wishlist

Launch APP

launch_app

Complete Tutorial

complete_tutorial

Create Group

create_group

Create Role

create_role

Generate Lead

generate_lead

In-App Ad Click

inapp_ad_click

In-App Ad Impr

inapp_ad_impr

Join Group

join_group

Achieve Level

achieve_level

Loan Apply

loan_application

Loan Approval

loan_approval

Loan Disbursal

loan_disbursal

Login

login

Rate

rate

Search

search

Spend Credit

spend+credits

Start Trial

start_trial

Subscribe

subscribe

Unlock Achievement

unlock_achievement

Add To Cart

add_to_cart

Checkout

checkout

View Content

view_content

Purchase

purchase

Registration

registration

Singular Events

TikTok Event

Event Name

Achieve Level

AchieveLevel

Add Payment Info

AddPaymentInfo

Add To Cart

AddToCart

Add to Wishlist

AddToWishlist

Checkout

Checkout

Complete Tutorial

CompleteTutorial

Create Group

CreateGroup

Create Role

CreateRole

Generate Lead

GenerateLead

In-App Ad Click

InAppADClick

In-App Ad Impr

InAppADImpr

Join Group

JoinGroup

Launch APP

LaunchAPP

Loan Apply

LoanApplication

Loan Approval

LoanApproval

Loan Disbursal

LoanDisbursal

Login

Login

Purchase

Purchase

Rate

Rate

Registration

Registration

Search

Search

Spend Credit

SpendCredits

Start Trial

StartTrial

Subscribe

Subscribe

Unlock Achievement

UnlockAchievement

View Content

ViewContent

Tenjin Events

TikTok Event

Tenjin Platform

Achieve Level

40

Add Payment Info

127

Add To Cart

22

Add to Wishlist

128

Checkout

20

Complete Tutorial

131

Create Group

135

Create Role

39

Generate Lead

24

In-App Ad Click

132

In-App Ad Impr

133

Join Group

134

Launch APP

129

Loan Apply

118

Loan Approval

105

Loan Disbursal

103

Login

114

Purchase

2

Rate

138

Registration

1

Search

140

Spend Credit

141

Start Trial

142

Subscribe

143

Unlock Achievement

144

View Content

29

Recommended In-app Events by Vertical

Vertical

Event Name

Social

Registration


Launch App


Login


Purchase


Rate


Start Trial


Generate Lead


In-App Ad Click


In-App Ad Impression


Add To Cart

Business

Launch App


Registration


Login


Start Trial


Purchase


Subscribe


Generate Lead


In-App Ad Impression


In-App Ad Click

E-commerce

Search


Launch App


View Content


Purchase


Rate


Add To Cart


Add to Wishlist


Add To Cart


Checkout

Gaming

Launch App


Registration


Purchase


Create Role


Join Group


Create Group


Complete Tutorial


Spend Credits


Achieve Level


Unlock Achievement


Checkout

Entertainment & Media

Launch App


In-App Ad Click


In-App Ad Impression


Login


Purchase


Registration


View Content


Subscribe


Generate Lead

Finance

Registration


Loan Apply


Loan Approval


Loan Disbursal

Travel

Launch App


Registration


Login


Search


View Content


Purchase


Checkout


Add Payment Info



Content