App Activity is a Custom Audience option that allows you to create an audience of users who have completed certain events within your app.

Note: A minimum audience size of 1,000 is required to target Custom Audiences in an ad group.

Benefits

With App Activity, you can target your ads to people who have previously used your app, but who you want to engage with again. You can create audiences by app id/name from attributed events as well as non-attributed events once set up.

Learn more about enabling non-attributed events for your app.

Key terms

The table contains a list of available events for app activity:

Learn about how to create an app activity audience.