The Asset Analysis Report aggregates all the core ad metrics related to creative performance at the asset level. By providing metrics at the asset level, advertisers can review the lifetime performance of each creative asset, even if it was used in multiple campaigns or ad groups. Use this tool to customize reports, create and save filters, and export data.
How to Use the Report
To access the report, go to your Assets > Creative page, then select the Images or Videos tab. From here you can create custom reports, save and apply filters, and export data.
Create a Custom Report
The Asset Analysis Report will show certain metrics by default. To customize the data in your Asset Analysis Report:
Click the Custom Columns button on the right side of the page
Select the data to use in your report. You can choose from:
Performance Metrics: like Cost, Clicks, Video Views, CVR, CTR, Likes, etc.
Creative Settings: like Country, Placement, Duration, Resolution, etc.
Create a Filter
To select assets that share certain criteria, you'll need to create a filter. To create a filter:
Click + Filter on the left hand side of the screen.
Select the criteria to filter your creative assets by. You can choose from:
Country & Region
Creative Format
Placement
Cost
After creating a filter, you can save it to use it again
To save a filter, click the Save button, and then name your filter
Saving a filter will also save the columns you have selected
To access a saved filter:
Click the + Filter button
Click Saved Filter Name
Choose the saved filter you wish to apply to your report
Export Data
After creating an asset analysis report you can export the data. To do this:
Click Export to download an .xls file of your data
Available Metrics
Core Ads Metrics | ||||
Total Cost | CPC | CPM | Impression | Clicks |
CTR | Conversions | CPA | CVR | Deep Conversions |
Deep Conversion Cost | Video Views | 2-second Video Views | 6-second Video Views | Video Views at 100% |
Video Views at 75% | Video Views at 50% | Video Views at 25% | Average Watch Time Per Video View | Install |
Registration | Purchase | VTA Conversions | Cost per VTA Conversion | VTA Registration |
Cost per VTA Registration | VTA Purchase | Cost per VTA Purchase | CTA Conversions | Cost per CTA Conversion |
CTA Registration | Cost per CTA Registration | CTA Purchase | Cost per CTA Purchase | |
Creative Settings Metrics | ||||
Video | Video ID | Creative Source | Creative Type | Country |
Placement | Number of Related Ads | Duration | Resolution | Created On |
Engagement Metrics | ||||
Likes | Post Shares | Post Comments | Like and then Cancel |
FAQs
Can I access other advertisers' creative reporting data?
Unfortunately, no. You may only access your own account's creative information due to data and privacy regulations.
For the Search feature, what if I edit my video/creative name after I uploading the assets into the Creative Library?
By default, this feature supports search of the original filename. However, if you edit the original filename after uploading, you may search the edited video name instead.
What file format does the Export button offer?
Once you click the "Export" button, the file will automatically download in xls. format to your local device.
Do you include engagement metrics in this asset analysis report?
Yes, we do. We have included creative engagement data in this report. Specifically, we have the following metrics: Likes, Post Shares, Post Comments, and Like and then Cancel.