The audience are the users in our apps who may see your ad. Choosing the right audience can help you improve your ads' performance. There are 2 approaches when thinking about your audience:

Narrow Targeting: The system will find the best customers according to your specific targeting settings, then show your ads to them. Learn more about Ad Targeting or Custom Audience.

Broad Targeting: The system will find the best people without any pre-defined parameters. Just leave the targeting options blank and our intelligent algorithm will help you find potential customers that you are unaware of.