About Carousel for Catalog Ads

A carousel is an ad format for Catalog Ads that creates a slideshow of your products featuring images from your Catalog. When people see your Carousel ad, they can swipe between multiple products, and tap or click into unique product landing pages. The Carousel dynamically shows products to people who are most likely to view your products and take desired actions. This format can help reduce creative production costs by using existing product images from your catalog, providing a seamless and scalable way to promote a variety of products in a single ad.

Benefits of Carousel Ads

• Personalized product recommendations: Dynamically display products based what people are most likely to engage with..

• Showcase multiple products: Highlight a variety of products in a single ad. Each frame within the carousel links to a unique landing page, providing users with more options and increasing the potential for conversions.

• Lower creative production cost: Create scalable campaigns without requiring extensive creative production.

You can select Carousel under the Ad Format section while creating manual Catalog Ads. For Smart+ Catalog Ads, a Carousel is created automatically.