How to Choose the Right Objective

Your advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience.


In your TikTok Ads Manager account you can select from these three categories of objectives:


Awareness

Use the Awareness objectives when you want to grow awareness about your product and reach people who are most likely to view your ad and remember it.

Objective

Reach

Business Goal: Show your ads with the maximum number of impressions in your targeted audience at the most efficient price.


Consideration

An objective that gets people to think about your business and seek more information.

Objective

Traffic

Business Goal: Drive people to any URL, such as your website's landing page, a blog post, an app, etc.


Video Views

Business Goal: Maximize the plays of your video ads from audiences most likely to engage with them.


Lead Generation

Business Goal: Collect leads for your business with a fast-loading, customizable instant form in the TikTok app.


Community Interaction

Business Goal: Get more people to engage with your TikTok account by driving followers or increasing traffic to your profile page.



Conversions

Use the Conversion objectives when you want to encourage people to perform an action, like buying your product or installing your app. 

Objective

Product Sales

Business Goal: Sell products from your TikTok Shop, website, and app


Website Conversions

Business Goal: Encourage people to take specific actions on your website, such as having them add items to a cart, download your app, register for your site, or make a purchase.


App Promotion

Business Goal: Encourage new people to use your app. Re-engage existing users to take action in your app. 


Content