Data Collection Standards

Last updated: February 2025

1. Overview

At TikTok, we prioritize user privacy and provide guidelines to ensure that data collection processes are conducted responsibly and securely, fostering trust and compliance. This article outlines the essential rules and practices advertisers must follow when collecting data from consumers.


2. General information

  1. Advertisers must adhere to relevant data standards for collecting and distributing user data.

  2. Advertisers must clearly disclose any data collection, sharing, and usage that takes place on their Landing Page through the use of a privacy policy.

  3. Advertisers are not allowed to distribute malicious software that may harm or gain unauthorized access to a computer, device, or network.

  4. Advertisers are not allowed to distribute undisclosed or unwanted software.

  5. Advertisers are not allowed to distribute unwanted or undisclosed software that collects or transmits user information without user knowledge.

  6. Advertisers are not allowed to distribute unwanted software that is difficult to remove.