Manage ads

How to turn ads on or off in TikTok Ads Manager

Last updated: September 2024

You can use the On/Off switch button in TikTok Ads Manager to deactivate the delivery of campaigns, ad groups, or ads at any time.

Before you begin

Before you toggle ads:

  • You can't activate an ad if it's deleted or under review.

  • A deactivated campaign, ad group, or ad will not be deleted.

  • A deactivated campaign will deactivate all the ad groups and ads under it. This also applies to ads under a deactivated ad group.


How to turn ads on or off in TikTok Ads manager

To turn ads on or off:

  1. Go to the Campaign page in TikTok Ads Manager.

  2. Click the Campaign, Ad Group, or Ad tab.

  3. Click the On/Off button next to the campaigns, ad group, or ad you want to turn on or off.

    Disable, Enable, or Delete Ads 2

If you turn off a campaign, ad or ad group, your ads will no longer appear and you won't use your budget.


How to check ad performance of deactivated campaigns, ad groups, or ads:

To check the performance of deactivated campaigns, ad groups, or ads:

  1. Go to the Campaign page.

  2. Go to Ad Status and click Filters.

  3. Select Deleted in the drop-down menu.