How to create ads with TikTok on BASE

Last updated: October 2024

When you set up the TikTok integration with BASE, you will be able to create TikTok ads directly from your store.

Before you begin

  • Sync your ecommerce Catalog with TikTok when you set up your connection.

  • The ad creation function in the TikTok channel only supports a limited number of advertising objectives and ad creation tools.

  • Billing & Payment information must be set up in order to create and deliver ads on TikTok.

  • The Smart Performance Campaign feature will help you find the right customers for your business. Choose what you want to promote, provide ad creative or use the embedded Smart Video Generator tool to create new videos with your existing assets, and set your budget. TikTok will then automatically optimize your campaign and showcase your ads to potential customers, helping you achieve conversions. Learn more about Smart Performance Campaign.


How to create ads with TikTok on BASE

To create ads with TikTok on BASE:

  1. Go to the TikTok Overview page in your store.

  2. Go to TikTok Marketing.

  3. Click Create a Campaign.

  4. Click Create Now.

  5. Name your campaign and choose if you want to run a campaign for one of your connected products or for your website.

  6. Upload a video or click Generate videos to let TikTok create videos for you with your existing images, video clips and product information. Learn more about Smart Video.

  7. Choose an Optimization Event you want to create the campaign for.

  8. Select your Targeting options.

  9. Add your budget preferences.

  10. When you're finished, click Submit.


Learn more about best practices and tools for creating ads: