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How to access the Ad Assistant

Last updated: May 2025

Ad Assistant is an AI-based tool that is a part of TikTok Ads Manager and can be located and used throughout your entire experience on TikTok Ads Manager.

You can freely drag the Ad Assistant icon up or down on the right side of the page to avoid obstructing content on your screen.

Choose the experience you want:
TikTok Ads Manager
  • Click the Ad Assistant icon at the bottom right of the page.

  • Click the Ad Assistant icon where it appears during ad creation for more options and help.


Business Help Center
  1. Go to the Business Help Center and locate an article.

  2. Click the Ad Assistant icon at the bottom right of the page.


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