How to find creators who work with TikTok One
Identifying the right creative content is key to a successful collaboration. Use powerful discovery tools to search, filter, and vet creators who work with TikTok.
How to access creator discovery tools
You can find creator discovery tools directly within your TikTok One account.
Log in to TikTok One.
From the main navigation at the top, click the Explore creators section.
How to discover creators working with TikTok
There are several ways to find creators who work with TikTok and may fit your brand and project goals.
Search for creators
If you already have a specific creator who you would like TikTok to work with to submit creatives for your project, or if you have a specific topic in mind, use the search bar.
In the Explore creators tab, click Creator search.
Locate the search bar at the top of the Creator search page.
For manual search: Enter a creator's username to see their profile or enter a keyword (like "skincare" or "gaming") to find creators who have posted content with that keyword.
For AI search: click Search with AI to use natural language to describe your campaign needs, brand, and desired creator attributes.
Note: Search with AI is available to select customers.
Filter and sort creator results
Within Creator search, you can filter to narrow your search results based on specific criteria.
In the Explore creators tab, click Creator search.
At the top of the Creator search page, find the Filter by dropdowns.
Select criteria to apply to your search. You can filter by:
Creator details: Includes country/region, follower count, follower gender ratio, language, and more.
Audience details: Includes country/region, age range, and gender ratio. You can also filter by audience personas, which reflect audience age groups and spending habits.
Performance metrics: Includes median video views and engagement rate.
Use the Sort by menu at the top of the results list to organize creators by metrics like follower count, engagement rate, or most recent posts.
How to review creator profiles
Once you find a potential creator who works with TikTok, click on their profile to review their information in detail. A thorough review helps you decide if they are a good fit for your project.Key areas to review on a creator's profile include:
Performance analytics: Review trends in follower growth, video views, and engagement rate over time to understand their performance consistency.
Audience insights: Look at the creator's audience demographics, including age range, gender ratio, and country/region, to ensure they align with your target customer.
Content portfolio: Watch their recent organic and sponsored videos to assess their content style, quality, and brand alignment.
Collaboration evaluation score: Get a holistic assessment of a creator's recent performance based on their recent content quality and reach, level of active engagement on TikTok One, and performance of their published content.
How TikTok can help you shortlist and save creators who work with us
As you discover promising creators working with TikTok, we can help you create a shortlist to to review later.
From a creator's profile or the main discovery page, click the Add to shortlist button.
Choose an existing shortlist or create a new one.
To view your saved lists, go to the Shortlists tab.
How to contact and invite creators working with TikTok to your Creator marketing project
When you are ready, TikTok One can invite creators who work with TikTok directly to your project.
From a creator's profile or a shortlist, click the Invite to project button.
Select the project you want to invite them to.
Write a message outlining the project details and your proposed offer for TikTok to use in its invitation to the creator.
Click Send invitation for TikTok to send an invitation to the creator.
For creators who are not on TikTok One, you can create a Lite project and TikTok can share a unique invite link to your project.
How to track creator invitations
You can monitor the invitation status to see who has accepted, declined, or not yet responded.
Go to your Projects tab in TikTok One.
Select the project you want to review.
Navigate to the Creators or Invitations section to see the status of each invitation.
