Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
How to optimize your site for preloading content
If you want to use the pre-loading feature for TikTok in-feed ads, you need to optimize your site for preloading web content.
Before you begin
By default, all landing pages on TikTok in-Feed ads are preloaded on the Android side, and are not preloaded on the iOS side. We do not recommend enabling preloading when a landing page url includes the uploading of files.
How to optimize your site for preloading web content
If you want to optimize your site for pre-loading:
Ensure your site is optimized for mobile.
Compress files to increase mobile content loading speed.
Use multi-region hosting to reduce server response time.
Opt-out from preloading web content
If you would like to opt-out of preloading web content, you can send an email containing your Adv ID or Ad Group ID to preloading.support@bytedance.com.
Note: Inactive campaigns, ad groups, or ads will not be preloaded by the server.