Website conversions

How to set up a Website conversions campaign

Last updated: August 2024

Before you begin

Set up a web measurement solution on your website, like the TikTok Pixel, Events Web API, or Partner Integrations.

Use Website conversions

To start using the Website conversions objective:

  1. Create a campaign.

  2. Choose Website conversions as your Ad objective.

  3. Edit your settings for the campaign

  4. Click Continue


Learn more about the Website conversions objective.