Location FAQs

Where do I set up location targeting?

You can find the available Locations when setting up your Ad Group under Targeting > Demographics > Location. The available Placements and Locations for your ad will be based on the country/region that you chose when your ad account was registered/created.

What countries or regions can I target in an ad group?

You may find a list of countries/regions you can target under the Ad Group's Targeting > Location module.

See "Placements and Available Locations" for more information. 

Why did I receive traffic from regions I was not targeting?

TikTok will deliver ads to people based on the location selected by advertisers and our knowledge of where users are located. There are some common reasons why advertisers may see discrepancies between our reporting and other platforms, such as variations between each platform's access and usage of signals to establish a user's location.