About API for Business

Last updated: September 2025

TikTok API for Business is a series of interface services provided by TikTok for Business to developers. By integrating and calling the API for Business interface, developers can leverage our interface to interact with TikTok Ads Manager, TikTok accounts, and TikTok One Creator Marketplace functionalities. API for Business is separated into the following APIs:

  • ​Marketing API: Interact with TikTok Ads Manager functionality at scale, programmatically query data, create and manage ads, and perform a wide variety of other tasks.

  • Organic API: Build tools for brands to manage their organic presence on TikTok and scale their TikTok efforts, leading brands to invest in their organic strategy and boosting it through paid ads (Spark Ads and Non-Spark Ads). The Organic API comprises the Accounts, Mentions, TikTok One (TTO), Discovery, and Spark Ads Recommendation APIs.

  • Business Messaging API: Integrate direct messaging capabilities to connect directly with TikTok users. Use the API to send and receive messages in real-time, set up automated replies for faster communication, and efficiently manage message threads to streamline interactions.


Features and benefits

Developers can use API for Business to build functions according to their business needs and make advertising more automated, intelligent, and customized. Especially for clients with a wide range of business lines and a large number of accounts, making good use of the API functions of the advertising system can upgrade the existing business.

  • ​Marketing API: Drive increased campaign performance, elevate operational efficiency and scalability in campaign management on TikTok, and deliver a personalized and relevant experience for potential customers. Additionally, developers can gain exclusive access to API-First features like Split Test API.

  • Organic API: Refine organic strategies, identify opportunities for collaboration with creators, and determine which content deserves amplification through paid media. In essence, Organic API bridges the gap between organic success and paid growth, enabling brands to maximize their impact and ROI on TikTok.

  • Business Messaging API: Optimize messaging strategies, leverage real-time messaging to strengthen relationships with users, and identify how conversational touchpoints can support paid media campaigns. Business Messaging API empowers developers to create comprehensive messaging solutions that drive brand growth on TikTok, enhance customer engagement, and bridge the gap between organic interactions and paid advertising initiatives.


Use cases

Developers can build functions according to their business needs and make advertising more automated, intelligent, and customized. For clients with a wide range of business lines and a large number of accounts, making good use of the API functions of the advertising system can elevate the existing business. Below are several practical application scenarios.


Marketing API use cases:

  • ​Batch delivery: Through API for Business, developers and advertisers can create and manage their TikTok Ads Manager advertising campaigns at scale. Leveraging the interface, a developer can create thousands of campaigns, ad groups, and ads in seconds.

  • ​Creative material management: Using the API for Business, developers can upload and manage all creative materials through one consolidated interface allowing for holistic creative reporting and content management.

  • ​Intelligent bidding: Automated bidding decisions can be made depending on historical and current campaign performance.

  • ​Automated campaign notifications and optimizations: Trigger automated campaign notifications and optimizations, allowing for increased ROAS and reducing inefficient campaign spending on underperforming audiences and creatives.

  • ​Automatic audience uploads: Automate the management of Custom Audiences through API endpoints, ensuring you always have the most up-to-date audience.

  • ​Bulk catalog management: Streamline management of large-scale product catalogs with rapidly changing inventory in a single API request.

  • ​Customized and automated reports: Create unique and automated reports across the Auction and Reservation Ads platform with one endpoint to manage all API reporting capabilities.

Organic API use cases:

  • Content publishing, community interaction, and account insights: Create a cohesive marketing strategy, foster organic growth, and build lasting connections through two-way interactions with your followers, all while leveraging insightful data through the API to maximize your brand influence on TikTok.

  • Creator discovery and order management: Find creators that align with your brand and connect with them to create engaging content highlighting your products and brand.

  • Trend identification: Uncover emerging trends in hashtags, themes, and Commercial Music Library tracks using the Discovery API. Stay ahead of the curve by incorporating what resonates most with TikTok audiences into your campaigns.

  • Organic performance monitoring: Track mentions of your brand and products in trending organic videos using the Mentions API. Leverage these insights to engage with audiences, manage reputation, and boost brand visibility.

  • Content boosting: Identify high-performing organic content through the Spark Ads Recommendation API. Amplify this content through Spark Ads, combining authenticity with the precision of paid campaigns to drive better results.

  • Data-driven growth: Analyze user interaction data to optimize your organic strategy for increased brand reach, deeper audience engagement, and improved ROI from organic efforts.

Business Messaging API use cases:

  • Real-time customer engagement: Manage direct messages to respond quickly to inquiries, offering instant, personalized interactions that enhance the user experience and strengthen customer relationships. Send personalized messages, special offers, or updates to existing customers, positioning your brand as customer-focused while driving repeat engagements.

  • Automatic messaging: Elevate first impressions and interactions with welcome messages, suggested questions, chat prompts and more.

  • Enhanced customer interaction insights: Monitor user behavior and messaging engagement to uncover actionable insights, allowing businesses to build tailored strategies for audience retention and acquisition.


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