About API for Business

Last updated: October 2024

About API for Business

TikTok API for Business is a series of interface services provided by TikTok for Business to developers. By integrating and calling the API for Business interface, developers can leverage our interface to interact with TikTok Ads Manager, TikTok Accounts, and TikTok Creator Marketplace functionalities. API for Business is separated into the following APIs:

  • ​Marketing API: Interact with TikTok Ads Manager functionality at scale, programmatically query data, create and manage ads, and perform a wide variety of other tasks. See our developer portal Overview docs for details.

  • ​Accounts API: Manage and report on Business Account activity programmatically, providing deep insights and scaled control. See our developer portal Accounts API docs for details.

  • ​Creator Marketplace API: Access creator data, complete key workflow steps within the in-app console for creators, and easily create Boosted TikToks from creator content programmatically. See our developer portal Creator Marketplace API docs for details.


Features and benefits

Developers can use API for Business to build functions according to their business needs and make advertising more automated, intelligent, and customized. Especially for clients with a wide range of business lines and a large number of accounts, making good use of the API functions of the advertising system can upgrade the existing business.

  • ​Marketing API: Drive increased campaign performance, elevate operational efficiency and scalability in campaign management on TikTok, and deliver a personalized and relevant experience for potential customers. Additionally, developers can gain exclusive access to API-First features like Split Test API.

  • ​Accounts API: Enable advertisers to gain programmatic, scaled control over Account Insights, Moderation, and Publishing. In addition, Accounts API enables advertisers' third-party partners to surface insights and enable organic moderation and publishing capabilities within their own platforms.

  • ​Creator Marketplace API: Enable influencer marketing platforms and developers to easily and programmatically create boosted TikToks from creator content.


Use cases

Developers can build functions according to their business needs and make advertising more automated, intelligent, and customized. For clients with a wide range of business lines and a large number of accounts, making good use of the API functions of the advertising system can elevate the existing business. Below are several practical application scenarios:

  • ​Batch delivery: Through API for Business, developers and advertisers can create and manage their TikTok Ads Manager advertising campaigns at scale. Leveraging the interface, a developer can create thousands of campaigns, ad groups, and ads in seconds.

  • ​Creative material management: Using the API for Business, developers can upload and manage all creative materials through one consolidated interface allowing for holistic creative reporting and content management.

  • ​Intelligent bidding: Automated bidding decisions can be made depending on historical and current campaign performance.

  • ​Automated campaign notifications and optimizations: Trigger automated campaign notifications and optimizations, allowing for increased ROAS and reducing inefficient campaign spending on underperforming audiences and creatives.

  • ​Automatic audience uploads: Automate the management of Custom Audiences through API endpoints, ensuring you always have the most up-to-date audience.

  • ​Bulk catalog management: Streamline management of large-scale product catalogs with rapidly changing inventory in a single API request.

  • ​Customized and automated reports: Create unique and automated reports across the Auction and Reservation Ads platform with one endpoint to manage all API reporting capabilities.

  • Content publishing, community interaction, and account insights: Create a cohesive marketing strategy, foster organic growth, and build lasting connections through two-way interactions with your followers, all while leveraging insightful data through the API to maximize your brand influence on TikTok.

  • Creator discovery and order management: Find creators that align with your brand and connect with them to create engaging content highlighting your products and brand.


Next steps