Available metrics for an Onsite Event report
This is a glossary of the Onsite Event reporting metrics supported by TikTok Ads Manager. Use these metrics to track user behavior onsite.
Learn how to create a Custom report.
Onsite Event Metric | Definition |
Adds to cart (onsite) | The number of onsite add to cart actions attributed to your ads. |
Cost per add to cart (onsite) | The average cost per onsite add to cart action attributed to your ads. |
Value per add to cart (onsite) | The average value per onsite add to cart action attributed to your ads. |
Add to cart value (onsite) | The total value of onsite add to cart actions attributed to your ads. |
Unique add to cart rate (onsite) | The percentage of onsite add to cart actions from all clicks attributed to your ads. |
Adds to wishlist (onsite) | The number of onsite add to wishlist actions attributed to your ads. |
Cost per add to wishlist (onsite) | The average cost per onsite add to wishlist action attributed to your ads. |
Value per add to wishlist (onsite) | The average value per onsite add to wishlist action attributed to your ads. |
Add to wishlist value (onsite) | The total value of onsite add to wishlist actions attributed to your ads. |
Unique add to wishlist rate (onsite) | The percentage of onsite add to wishlist actions from all clicks attributed to your ads. |
Form submissions (onsite) | The number of onsite search actions attributed to your ads. |
Cost per form submitted (onsite) | The average cost per onsite submit form action attributed to your ads. |
Value per form submitted (onsite) | The average value per onsite submit form attributed to your ads. |
Form submission value (onsite) | The total value of onsite submit form actions attributed to your ads. |
Unique form submission rate (onsite) | The percentage of onsite submit form actions from all clicks attributed to your ads. |
Instant form load time (onsite) | Average loading time of the Instant Form. |
Instant Form outbound website clicks (onsite) | Number of clicks on the call-to-action button that redirects users to an outbound website from the Instant Form. |