Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Non-feed placement
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- Search Ads Campaign Objectives
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Optimization
Search Ads Keywords
Search Ads Planning Tools
Search Ads Creative
Search Ads Reporting
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Messaging Partners
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
- About the welcome message template for TikTok Direct Messaging Ads
- How to set up a welcome message template for TikTok Direct Messaging Ads
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Global App Bundle
TikTok Pangle
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- About TikTok Pangle
- Available ad formats for TikTok Pangle
- Available locations for TikTok Pangle ads
- Specifications for TikTok Pangle ad assets
- About TikTok Pangle intelligent image size optimization
- About TikTok Pangle traffic security system
- About the TikTok Pangle Media Transparency Report
- How to use the TikTok Pangle block list
- Available interactive customizations for TikTok Pangle
- About Retention Optimization with TikTok Pangle placement
- How to create a campaign for Retention Optimization with TikTok Pangle placement
- How to Create Dynamic Showcase Ads on TikTok Pangle Placements
- About TikTok Pangle and Tracking URLs
- Best practices for In-app Event Optimization using TikTok Pangle placement
- Best practices for iOS 14.5+ dedicated campaigns using TikTok Pangle placement
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- Ad formats /
- Non-feed placement /
- TikTok Pangle /
Best practices for iOS 14.5+ dedicated campaigns using TikTok Pangle placement
Standalone app Promotion campaigns for TikTok Pangle have their own campaign quota of 11 campaigns for SKAN 3.0 or 20 campaigns for SKAN 4.0. When using Automatic Placements, the remaining quota will be decreased from both TikTok Pangle and TikTok. You can see the performance report on TikTok Pangle placement from dedicated campaigns on Tiktok Ads Manager. Currently, only Branch, Kochava, Singular, and Tenjin can distinguish the data between TikTok Pangle and TikTok.
Best practices for dedicated campaigns using TikTok Pangle placement
If you have available campaigns within your quota, use either TikTok Pangle only or Automatic Placements to increase your reach. If campaign quota is a major concern, you may choose TikTok Pangle only, to ensure it doesn't impact your available quota for your TikTok campaigns.
Check the performance data on TikTok for business data report.
Note: The In-app Event Optimization for TikTok Pangle traffic is only enabled with TikTok Pangle single placement.
Learn more about bidding and optimization considerations for iOS 14.5+.
