The following Mobile Measurement Partners (MMP) support cost postbacks:
MMP | Supporting Documentation |
|---|---|
Adjust | |
Airbridge | |
AppsFlyer * | |
Branch | https://help.branch.io/using-branch/docs/configuring-post-backs |
Kochava | |
Singular | https://support.singular.net/hc/en-us/articles/360056354771-TikTok-For-Business-Data-Connector |
Tenjin | No documentation |
*Secret key from TikTok Developer/Marketing API dashboard is required to set up cost integrations with this MMP.
Postback Purchase Events with Value
Postback of purchase events with value is required for Value-Based Optimization (VBO) campaigns. If you're interested in running VBO campaigns, please ensure you're sharing revenue information with your MMP and have revenue postbacks enabled. See details on revenue postbacks by MMP below:
MMP | Postbacks with value/currency supported | Action Required | Supporting Documentation |
|---|---|---|---|
Adjust | x | Toggle ON "In-App Revenue Forwarding" under partner settings | https://help.adjust.com/en/integrated-partners/tiktok#forward-in-app-revenue |
Airbridge | x | N/A- automatic as long as the advertiser is sharing revenue details with MMP | |
Appsflyer | x | Enable sending "values & revenue" when setting up purchase event postback | |
Branch | x | N/A- automatic as long as the advertiser is sharing revenue details with MMP | |
DFINERY (Adbrix) | x | N/A- automatic as long as the advertiser is sharing revenue details with MMP | |
Kochava | x | N/A- automatic as long as the advertiser is sharing revenue details with MMP | |
Singular | x | Set up sending your revenue event to TikTok and select the checkbox to pass the revenue amount. | |
Tenjin | x | N/A- automatic as long as the advertiser is sharing revenue details with MMP |