About Smart Performance Campaign

Smart Performance Campaign is an end-to-end automation campaign solution to help maximize your delivery outcomes with less manual input required from your side. Our system produces multiple creatives and bids for auctions leading to stronger performance for your campaigns when you select Smart Performance Campaign on the Campaign page of TikTok Ads Manager.

Availability

OS

• App Promotion: Android

• Web Conversion: Not Applicable (NA)

Placement*

• App Promotion: Automatic Placement

• Web Conversion: Automatic Placement

Optimization Goal

• App Promotion: Install, In-app Event, and Value

• Web Conversion: Conversion and Value

Targeting country

• App Promotion: Global

• Web Conversion: Global

Benefits and Features

Smart Performance Campaign takes out the manual work from your traditional campaign management and needs minimum input from you.

• ​Offers more availability: All campaign types are supported on TikTok's Android traffic with more platforms to come in the near future.

• ​Saves time: Smart Performance Campaigns save more time compared to traditional campaign setup. The system will create multiple creatives and bid for each auction to find the most ideal combination to reach your business goals. Performance reports can help you get inspired for future videos.

• ​Boosts Performance: Smart Performance Campaigns can help to boost performance.

Input requirements for regular campaign versus Smart Performance Campaign setup

*Internal testing shows Smart Performance Campaign Automatic Placement outperforms Select Placement, making Automatic Placement preferable for Smart Performance Campaign campaigns. For further queries regarding Smart Performance Campaign Automatic Placement selection, please contact your sales representative or customer support.