Creative optimization

About Smart Video

Last updated: July 2024

Traditionally, editing a video is a labor-intensive, time-consuming and a completely manual process. Countless hours are spent trying to sort through video footage, manually selecting video clips, searching for copyrighted music, editing video ratios, adding video captions, and transitions. The Smart Video creative tool found in TikTok Ads Manager can help you expand your creative library while reducing the cost and efforts of your video production.


Benefits

  • Use artificial intelligence to automatically cut video clips, add video transitions and edit them to the rhythm of the music.

    • Analyze and keep the major elements of the videos.

    • Analyze the tracks and the rhythm of the music.

    • Add video transition effects to match with the music beat.

  • Creating videos more easily allows you to produce videos faster for testing different creatives.

    • Generate batches of videos all with different styles at the same time.

    • Create videos in bulk and expand your video creative library.

  • Select E-commerce as the Industry of Promoted Products to harness the power of AI to:

    • Create video content in a way that is optimized to highlight specific details about your products.