Supported Events By Shopify
The TikTok Pixel for Shopify includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported.
Event | Description |
|---|---|
View Content | When a user browses merchandise or a certain page. |
Add to Cart | When a user selects and adds an item to their shopping cart. |
Complete Payment | When a user completes a purchase. |
Initiate Checkout | When a user begins the checkout process. |
Add Payment Info | When payment information is added to the checkout flow. |
Search | When a user makes a search. |
Add to Wishlist | When a user adds an item to the wishlist. |
Complete Registration | When a user signs up for something such as account registration |
Subscribe | When a user subscribes to your website including follows, content, or paid subscriptions. |