Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
TikTok E-Commerce Partner Platforms
About TikTok E-Commerce Partner Platform Integrations
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- About TikTok e-commerce partner platform integrations
- Get Started with a TikTok Pixel Partner
- About Data Sharing with TikTok Pixel Partners
- How to Publish Ads from a TikTok E-Commerce Partner Platform
- About TikTok Shopping Partner Integration Account Suspension and Appeals
- About disconnecting an E-Commerce Platform partner integration
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BASE
BigCommerce
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- About TikTok on BigCommerce
- How to set up TikTok on BigCommerce
- How to create ads with TikTok on BigCommerce
- About TikTok Pixel for BigCommerce
- How to set up a TikTok Pixel for BigCommerce
- Supported Events By BigCommerce
- About TikTok For Business and TikTok Business Accounts for BigCommerce Merchants
- About the TikTok integration dashboard on BigCommerce
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Cafe24
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- About TikTok on Cafe24
- How to set up TikTok for Cafe24
- About the TikTok dashboard on Cafe24
- How to grow your business with TikTok on Cafe24
- About TikTok Pixel on Cafe24
- How to set up a TikTok Pixel for your Cafe24 store
- Supported events on Cafe24
- How to set up TikTok on Cafe24
- About TikTok For Business and TikTok Business Accounts for Cafe24 Merchants
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Ecwid
FutureShop
Haravan
Kyte
Loja Integrada
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- About TikTok on Loja Integrada
- How to set up TikTok on Loja Integrada
- How to create ads with TikTok on Loja Integrada
- About TikTok For Business and TikTok Business Accounts for Loja Integrada Merchants
- About TikTok Pixel for Loja Integrada
- How to set up a TikTok Pixel for Loja Integrada
- Supported events by Loja Integrada
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Mercado Shops
Nuvemshop
OpenCart
PrestaShop
Salesforce Commerce Cloud
Shopify
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- About TikTok on Shopify
- How to set up TikTok on Shopify
- How to create a TikTok Ad Campaign on Shopify
- About TikTok Pixel for Shopify
- About Data Sharing on TikTok App on Shopify
- About TikTok For Business and TikTok Business Accounts for Shopify Merchants
- About TikTok x Shopify Promotional Ad Credit
- About the TikTok App on Shopify for China
- Supported Events By Shopify
- How to set up the In-App Shopify Checkout experience for TikTok
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Shopline
Tiendanube
TRAY
VTEX
Wix
WooCommerce
- Getting started /
- TikTok E-Commerce Partner Platforms /
- Shopify /
Supported Events By Shopify
The TikTok Pixel for Shopify includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported.
Event | Description |
|---|---|
View Content | When a user browses merchandise or a certain page. |
Add to Cart | When a user selects and adds an item to their shopping cart. |
Complete Payment | When a user completes a purchase. |
Initiate Checkout | When a user begins the checkout process. |
Add Payment Info | When payment information is added to the checkout flow. |
Search | When a user makes a search. |
Add to Wishlist | When a user adds an item to the wishlist. |
Complete Registration | When a user signs up for something such as account registration |
Subscribe | When a user subscribes to your website including follows, content, or paid subscriptions. |