How to test TikTok pixel events

Last updated: September 2024

The TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok. This article will show you how to use the Pixel's Diagnostic Suite to test your pixel's setup and events directly from TikTok Ads Manager.

Before you begin

You must successfully install the Tiktok pixel on your website. For installation instructions, read Get Started with Pixel.

How to test TikTok pixel events

Use the following steps to test your pixel's setup and events in Tiktok Ads Manager.

  1. Go to your Event Manager to access pixel data.

  2. Under Website Pixel, click Manage.

  3. Select a pixel.

  4. Click the Test Events tab.

  5. Enter your website's URL to create a QR code.

  6. Scan the QR code on the Discover tab on the Tiktok app.

  7. Enter your website.

  8. From your mobile device, perform the actions on your website that will trigger pixel events.

  9. Watch your Event Activity appear in real time.

  10. Expand your event to view more information about each event.

  11. If your pixel's events are triggered correctly, you do not need to take anymore action.

  12. If your pixel's events are not triggered, re-configure your pixel's event tracking rules or event parameters.


To improve pixel performance and troubleshoot common issues, read About Web Diagnostics.