About TikTok on BASE

Before getting started: TikTok on BASE is not available in all markets. Check BASE's platform for availability.

TikTok on BASE is a turnkey solution that enables BASE merchants to onboard on TikTok For Business, makes it easier to manage TikTok ad campaigns, and track campaign performance by driving more traffic to merchant's stores, and boosting sales. 

TikTok on BASE lets you:

  • Get started with TikTok For Business with one click. With a click of a button, you can: create or link your TikTok For Business account, TikTok Ads Manager and TikTok Business Center, and install the TikTok Pixel.

  • Unlock advanced Pixel features. Built using the powerful developer codebase, TikTok on BASE offers exclusive access to the pixel's newest features.

    • Advanced Matching: Track website visitor events with improved match rate accuracy to better measure results. 

    • Audience enrichment: Build audiences and capitalize on opportunities to show relevant ads to potential customers. 

    • Product parameters: Send additional information about website visitor actions, like the total price of an order or product name and category. You can use these product parameters to customize audiences and enrich reporting with metrics like Return on Ad Spend (ROAS). 

    • Event Customization: Choose the exact events you want the TikTok Pixel to track on your BASE store. Click here for more information.

    • Automatic updates: Stay on top of the latest pixel updates with automatic updates - no action required.

  • Promote Products on TikTok: Easily set up and manage conversion campaigns from A-to-Z within BASE with the guided campaign creation.

  • Sync your e-commerce catalog**. Make your products discoverable on TikTok with the automatic catalog sync from BASE. 

**Product catalog sync will follow the general TikTok Advertising Policies.