About TikTok Business Center Partners
Last updated, May 2024

The Partner feature is a great way to improve cooperation, capture market growth, and take full advantage of TikTok For Business. A partner is generally another business you work closely with managing and building TikTok ads campaigns, like creative agencies, media planners, or other departments.

Organizations may want to become TikTok Business Center Partners when they start to manage many ad accounts and assets including TikTok Pixel, Audiences, and DPA, etc. TikTok Business Center Partners you instantly share assets (for now we only support ad accounts) and manage permissions with another Business Center.

With the Partner feature, you can assign multiple ad account permissions to your partner with one-click, adjust ad account permissions, or remove your partner's access to your assets.

TikTok Business Center Partner Use Cases:

  • ​You are an agency and you work with your advertiser

  • ​You are an advertiser and you work with your agency

  • ​You are an agency and you collaborate with another agency

  • ​You are a head quarter and you have to check out all branch offices' ad accounts.

To use this feature, go to your TikTok Business Center account, and add your agency's/client's/branch offices' TikTok Business Center account as a partner - then start sharing assets with them (or ask them to share with you). For more information, see Giving a Partner Access to Business Center Assets.