Advertising on TikTok
TikTok Hashtag Challenge Plus Explore Page
Demo
General Overview
Explore Banner
More Products
Survey
Find a Store
Related Hashtag
Creative Asset
Explore Banner
Explore Banner picture
Banner size: 984px*472px
File size: 300KB or less
Format: PNG, JPG or JPEG
Banner URL
Please provide WebView URL of the landing page. (WebView link is an in-app browser that delivers web content, and opens within TikTok) The URL need to use https (the secure version of standard http) as web protocol, otherwise it may not be recognized. Avoid space, emoji, Chinese character or line break in URL. Please avoid PDF URL (the URL with a suffix of .pdf or opened up in a PDF format page).
Banner URL cannot support direct link to other App/TikTok internal page (If deployed, users will open the landing page within TikTok in the Webview format first.). And App download is not recommended as separate display for iOS and Android users is not supported.
Banner description
The description text should be kept within two lines, text that extends beyond the second line will not be displayed. The recommended character length: no more than 90 English characters.
Banner description can NOT contain &, <, >, "", emoji or URLs
Banner CTA
The CTA text should be kept within one line, text that extends beyond the one line will not be displayed. The recommended character length: no more than 10 English characters.
CTA URL
same as the Explore Banner URL requirements.
More Products
Module name
Recommended name: More Products
The module name can be customized and should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 24 English characters.
Product picture
Banner size: 420px*420px
File size: 300KB or less
Format: PNG, JPG or JPEG
Product URL
Same as Explore Banner URL requirements.
An open url which directs users to an internal TikTok App page is not supported currently
Each product may have one URL
Product name
The product name should be kept within two lines, text that extends beyond the second line will not be displayed. The recommended character length: no more than 30 English characters.
May support 3 to 8 products.
ALL URL(optional)
The call to action button is on the upper right corner (see 'All'). If it is not essential for the advertiser, the default setting is configured to not display 'All'. The text can be customized, recommended character limit: no more than 16 English characters.
Same as the Explore Banner URL requirements.
Survey
Module name
Recommended name: Survey
The module name can be customized and should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 24 English characters.
Survey Type
With images or without images (text only)
Survey Picture
Banner size: 327px*327px
File size: 300KB or less
Format: PNG, JPG or JPEG
Survey question
The survey question should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 40 English characters.
The question can NOT contain &, <, >, "", emoji or URLs.
Survey validity period: The voting will start once the module is created, and advertiser may set a customized ending date-at least 1 day and at most 30 days after it's created. Once the validity period is set up, users are not able to vote before the validity period, and voting results will be shown after the validity period.
Vote button
Recommended text: Vote
The button text can be customized. Recommended character length: no more than 18 English characters
Survey Choice
When there are 2 or 4 options, the text should be 24 English characters or less. When there are 3, 5, or 6 options, the text should be 14 English characters or less.
Surveys support 2-6 options
Find a Store
Module name
Recommended name: Find a Store
The module name can be customized and should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 24 English characters.
Store picture
Banner size: 216px*216px
File size: 300KB or less
Format: PNG, JPG or JPEG
Store name
The store name should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 36 English characters.
May have 1-3 locations
Store URL
Each store can have an individual URL.
Google Map App URL: Advertisers provide a Google map web_url link. i.e.https://goo.gl/maps/KH3NYnLv1EZNmXf16. Each store can direct to Google map app.
Other https URL: Advertisers can provide URL starting with https (the secure version of standard http) as web protocol. No space, emoji, Chinese character or line break in URL. The store can direct to Safari (for iOS) or Android browser where the link will be opened. Please avoid PDF URL (the URL with a suffix of .pdf or opened up in a PDF format page).
App download is not recommended as separate display for iOS and Android users is not supported.
Store location
The store location should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 42 English characters.
ALL URL(optional）
The call to action button is on the upper right corner (see 'All'). If it is not essential for the advertiser, the default setting is configured to not display 'All'. The text can be customized, recommended character limit: no more than 16 English characters.
Same as the Explore Banner URL requirements.
Related Hashtag
Recommended Module name: Related Hashtag. The module name can be customized and should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 24 English characters.
Hashtag name will be the same as past campaigns.
Up to 2 related hashtags from previous campaigns can be included.
Advertisers need to choose from their own previous campaign hashtags.
Note
To ensure the performance of the hashtag challenge plus, please provide assets for at least 3 sections
Client may customize the order of each section
Emoji or special symbol is not supported on the explore page.
All assets need to pass the approval process by TikTok Ad Review team