Before the vote:
After the vote:
Size and Position: You can adjust the size, angle, and position of the sticker on TikTok Ads Manager.
Appearance: The Voting Sticker will appear in the ads for the entire time, and can't be closed before the ad is finished playing.
Sticker Logic: When someone clicks Option A or Option B to vote, they can see the latest voting results.
Note: Re-voting isn't supported.
Sticker Elements: Sticker title, Option A text, and Option B text.
Text Color: Voting Stickers can't be customized. The Voting Sticker title font is white by default, but Option A and B text font is available in red, light blue, and dark blue.
Voting Sticker title text: Up to 65 English characters, or 32 Chinese/Japanese/Korean characters.
Voting Sticker Option A/B text: Up to 16 English characters, or 8 Chinese/Japanese/Korean characters.
Note: Ensure that your Voting Sticker is within the safe zone.
Ad assets can't be changed or replaced once the campaign is live.
Voting Stickers can be used in In-Feed ads and Auction ads.
Voting Stickers support Reach, Video Views, Traffic, Conversion, and App Installs objectives under Auction Buying Type, as well as all objectives under Reach & Frequency Buying Type.
Voting Stickers can't be used with other Interactive Add-ons.
The Voting Sticker feature doesn't support third-party tracking.
For more information about advertising policies, please see TikTok Advertising Policies – Ad Creatives & Landing Page.