About Square x TikTok

Before getting started: Square x TikTok is not available in all markets. Check Square's platform for availability. TikTok Storefront is currently only available to merchants who have already onboarded to the product. Stay tuned as we continue to evolve our products to help businesses grow via TikTok!


Square x TikTok makes it easier than ever for Square merchants to grow their sales.


To learn more, watch the video below.

Square x TikTok lets you:

  • Get started with TikTok For Business with one click. With a click of a button, you can: create or link your TikTok For Business account, TikTok Ads Manager and TikTok Business Center, install the TikTok Pixel, sync your product catalog with TikTok Shopping, and manage your payment and billing information.

    • ​Launch a Shopping Tab on your TikTok profile. Allow followers and fans to browse all the items in your Square Online catalog at once, without leaving the TikTok platform.

    • ​Launch Product Links in TikToks. Include Product Links in TikToks that point directly to your Square Online store for viewers to make a purchase.

  • ​Unlock advanced Pixel features. Built using the powerful developer codebase, Square x TikTok offers exclusive access to the pixel's newest features.

  • ​Advanced Matching: Track website visitor events with improved match rate accuracy to better measure results.

  • ​Audience enrichment. Build audiences and capitalize on opportunities to show relevant ads to potential customers.

  • ​Product parameters. Send additional information about website visitor actions, like the total price of an order or product name and category. You can use these product parameters to customize audiences and enrich reporting with metrics like Return on Ad Spend (ROAS).

  • ​Automatic updates. Stay on top of the latest pixel updates with automatic updates – no action required.


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