About TikTok on TRAY

Last updated: October 2024

TikTok on Tray is an integration that allows Tray merchants to set up TikTok For Business, manage TikTok ad campaigns, measure campaign performance, and drive more potential customers to merchants' stores.

Features and benefits

  • Get started with TikTok For Business with one click: Create or link your TikTok For Business account, TikTok Ads Manager and TikTok Business Center, install the TikTok Pixel and sync your product catalog.


  • Set up safe and reliable data connections, with no changes to website code required. With TikTok Pixel, you can:

    • Enhance Ad Campaign Performance: Drive better results and enrich optimization with a browser and server-side connection with your store.

    • Empower Insights via Measurement Capabilities: Measure events throughout the customer journey, including the payment and checkout pages, and gain a deeper understanding of the impact of your ads.


  • Sync and automate your e-commerce catalog: Set up and manage conversion campaigns with guided campaign creation.


Learn how to set up TikTok on Tray.