About TikTok on TRAY

Before getting started: TikTok on TRAY is only available in Brazil.

TikTok on TRAY is a turnkey solution that enables TRAY merchants to onboard to TikTok For Business, makes it easier to manage TikTok ad campaigns, and track campaign performance by driving more traffic to merchant's stores, and boosting sales.

The TikTok on TRAY lets you:

  • ​Get started with TikTok For Business with one click. With a click of a button, you can: create or link your TikTok For Business account, TikTok Ads Manager and TikTok Business Center, install the TikTok Pixel, and sync your product catalog.

  • ​Unlock advanced Pixel features. Built using the powerful developer codebase, TikTok on TRAY offers exclusive access to the pixel's newest features.

    • ​Advanced Matching: Track website visitor events with improved match rate accuracy to better measure results.

    • ​Audience enrichment: Build audiences and capitalize on opportunities to show relevant ads to potential customers.

    • ​Product parameters: Send additional information about website visitor actions, like the total price of an order or product name and category. You can use these product parameters to customize audiences and enrich reporting with metrics like Return on Ad Spend (ROAS).

    • ​Automatic updates: Stay on top of the latest pixel updates with automatic updates - no action required.

  • ​Promote Products on TikTok: Easily set up and manage conversion campaigns from A-to-Z within TRAY with the guided campaign creation.

  • ​Sync your e-commerce catalog*. Make your products discoverable on TikTok with the automatic catalog sync from TRAY.

  • ​Streamlined paid and organic strategy home base. By linking your TikTok and TikTok For Business accounts, you can manage paid advertising and organic opportunities.

*Product catalog sync will follow the general TikTok Advertising Policies.