View and Manage App Data in Events Manager

Events Manager is where you can see all App data from your marketing campaigns. See below instructions on how to navigate to the apps portion in Events Manager:

The App Event dashboard displays all apps associated with your account. You can go to Assets, click Event, and select Click on your App to view overall in-app events, event recovery status, and set event statistic methods.

In addition, the dashboard allows you to compare the activity data for different apps in a given time period.

In-App Event Metrics

In-app event metrics are the metrics that TikTok tracks for marketing campaigns. These include:

• ​Creation Time: This shows the time this app was registered in TikTok. The timezone is the same as the account timezone.

• ​Total Events: This shows the total events that occurred during the time window.

• ​Line Chart: This shows the quantity of the selected events on each date in the time window. Move your cursor over a point on the curve to view the date and the number of events on that day.

App Information

App information is what you see when you click into a specific app. The definitions below are the top section and the chart:

Top Section

• ​Download URL: Link for downloading your app.

• ​Mobile Measurement Partner: The MMP that you are using for measuring your campaign. This field is optional.

• ​Download URL: Link for downloading your app.

• ​Click Tracking URL: URL generated by your data partner to track click events in your ads.

• ​Impression Tracking URL: URL generated by your data partner for tracking your ad impressions.

Fields in Table

• ​Status:

  • ​Waiting for first event: We haven't seen your event yet.

  • ​No recent event: We've seen your events, but haven't recorded any event in the last 7 days. We recommend you check the event recovery status.

  • ​Recording event: We've seen your events and recorded events within the last 7 days.

• ​Statistics:

  • ​Once: only 1 event per ad interaction within attribution window (i.e. One ad click leads to one conversion).

  • ​Every: Many events per ad click within attribution window (i.e. One ad click can lead to multiple conversions).

• ​Attributed Events: The number of events attributed to your ads.

• ​Unique Attributed Events: The number of unique events attributed to your ads.

• ​Preview Events: The number of events generated by previewing your ad. You can check your tracking status with the preview function and you will not be charged.

• ​Unique Preview Events: The number of unique events generated by previewing your ad.

• ​Total Unique Events: This is the sum of Unique Attributed Events and Unique Preview Events.

• ​Total Events: This is the sum of Attributed Events and Preview Events.

• ​Last Recorded: Time at which the most recent event was received.

• ​Retention: retention metrics are calculated by TikTok and displayed in Events Manager.