How to set up TikTok Ads for your Shopify store

Last updated: October 2026

You can advertise your Shopify store by starting in Shopify or TikTok Ads Manager. The TikTok e-commerce partner platform integration on Shopify allows you to add TikTok as a sales and advertising channel for your e-commerce platform.


Learn more: About TikTok e-commerce partner platform integrations

Before you begin

  • Make sure you have administrator access to your Shopify store.

  • Have the Shopify shop URL or domain ready.

  • If you already advertise on TikTok, identify the TikTok For Business account, Business Center, ad account, catalog, and Pixel associated with the advertiser you want to use.

  • Confirm that your Shopify market, language, and currency settings are correct for the products you want to sync.

Choose your setup path

Choose the path that matches where you are working and complete that path from start to finish.

  1. If you are in Shopify, follow Path 1 to install the TikTok app, connect your TikTok for Business accounts, assets, sync products, and create the campaign in Shopify.

  2. If you are in TikTok Ads Manager, follow Path 2 to create a website conversion campaign, complete the Shopify data connection setup when prompted, then return to TikTok Ads Manager to finish the campaign.

After setup

Continue updating product information in Shopify and monitor product sync from the TikTok Sales channel or directly within TikTok Ads Manager.