TikTok Promotional Credit Program for Ecwid FAQs
Last updated, May 2023

Who is eligible for the promotional credit program?

This program only opens to a limited number of eligible Ecwid merchants. This program will be available in the United States and the United Kingdom, starting on 11/9/21.

What kind of credit is available? 

Ecwid merchants will receive the promotional credit after meeting the spend threshold within 14 days of TikTok Ads Manager account registration, when adding TikTok as a Sales Channel to their Ecwid store: 

  • US: Spends $100 and receives a promotional credit of $150 

  • UK: Spends 80 GBP and receives a promotional credit of 120 GBP 

How to redeem credit? 

  1. Invited merchants will be informed about the offer through a notification by Ecwid. 

  2. To participate in the program, Ecwid merchants need to add TikTok as a Sales Channel to their  Ecwid store, and then create a new TikTok Ads Manager account. 

  3. After linking this newly created TikTok Ads Manager account to their Ecwid account, merchant will need to complete the remainder of the TikTok channel onboarding steps and reach the ad spend requirements within 14 days of TikTok Ads Manager registration. Then the ad credit will then be automatically applied to their account within 7 days. 

How can I use the ad credit? 

How ad credits are claimed will depend on the payment method you use on your TikTok Ads Manager account: manual or automatic.


For accounts using the manual payment method, the ad credits will be used before the account balance is applied. For example, once you've received your ad credit, we will bill any charges against your ad credit before using your account's balance.


For accounts using the automatic payment method, your ad credits will be received after paying your account's balance. These ad credits will then be applied first before charging your account on your next campaign. For example, once you successfully spend required amount of advertising fee and pay the bill (excluding tax and ad credit), within required time period and claim the credit, then when you start to run a campaign, the credit will be used first before billing your account.

When does the offer expire?

The offer will expire on December 31st, 23:59:59(UTC+0), 2021. Each credit has a validity of 6 months from the date of attribution.

Why is my ad credit frozen?

If your account has been flagged for safety reasons due to irregularities on the account, please file an appeal by uploading more documents to our advertiser support system. To access this system, please go to TikTok Business Support directly or go to your TikTok Ads Manager account and click on the question mark icon in the top-right corner.


TikTok Coupon Terms

These terms (“Coupon Terms”) govern your eligibility for and use of Coupons. Please read them carefully. The legal promoter offering the Coupon to you is: (a) if the Discounted Service (defined below) is within the TikTok Platform, the TikTok entity that provides you with the Discounted Service in accordance with the TikTokTerms of Service; or (b) if the Discounted Service is within the TikTok For Business Platform, the TikTok entity described in the TikTok Advertising Terms (in either case, “us”, “we”, “our”).


To the maximum extent not prohibited by applicable law, we may, where reasonably necessary for a legitimate reason, amend or cancel any or all Coupon availability at any time in our sole discretion, and/or update, amend or replace these Coupon Terms.

1. What is a Coupon?

A “Coupon” is a time-limited discount token, introductory offer token or a form of advertising credit, that is redeemable by you for a Discounted Service at a discounted or promotional rate. Where we refer to “Discounted Service”, we mean the particular TikTok product, service and/or digital content which is the subject of the Coupon.

2. How can you use a Coupon?

1) Coupons are subject to availability and can only be used as follows: 

  • Within the date and time window described in the email / TikTok message / other notification sent to the merchant with the Coupon (“Validity Window”). After the expiry of the Validity Window, merchants will no longer be able to use the Coupon; 

  • for one time use (each coupon can only be associated to one Ads account, yet the value can be used over time); 

  • for benefitting from the discount or introductory offer made available by us for the Discounted Service. Unless otherwise expressly allowed by us, Coupons are limited to one per Discounted Service per person; 

  • only one Coupon can be used per order; 

  • in accordance with Coupon usage instructions, conditions or eligibility requirements, including any applicable maximum savings and minimum spending thresholds, for example: 

    • where a Coupon is described as "Save up to $100", the maximum discount available with a purchase using that Coupon would be $100; and 

    • where a Coupon is offered "If you spend $500 or more", then the Coupon only applies if merchant spends $500 or more on the relevant Discounted Service; 

  • in accordance with all terms, policies and procedures applicable to the Discounted Service; 

  • not in conjunction with any other promotional offers or discounts; 

  • not applicable on credits, taxes, or fees; 

  • cannot be combined with any other promotions, offers, or discounts; 

  • cannot be exchanged for cash, credit or equivalent; and 

  • cannot be transferred or sold to any other person or entity.     

2) If merchant is subject to any taxes (including any penalties or interest thereon) and expenses imposed by any jurisdiction in relation to the Coupon, subject to any unwaivable local consumer law rights such merchant may benefit from, they will be responsible for the payment of such taxes (including any related penalties or interest) to the relevant tax authority.

3) A Coupon cannot be used and is void where: 

  • it is not obtained from us; 

  • any part of the Coupon is transferred, resold, counterfeited, altered, defective, or tampered with or irregular in any way; 

  • it is obtained through theft, fraud, deception or unlawful means; or 

  • other restrictions, or these Coupon Terms, render it unusable or invalid. 

4) In case of any violation of these Coupon Terms or any applicable laws or regulations, we shall have the right to disqualify any or all Coupons.

3. Who can use Coupons?

To be eligible for Coupons, merchants must:

1) have the account on the TikTok For Business Platform necessary for the Discounted Service;

2) be offered the Coupon by us;

3) be able to lawfully accept and use the Coupons and the Discounted Service in their territory of residence; and

4) be of the minimum age (or above) necessary for the merchant to be able to use the Discounted Service in their territory of residence, please consult the terms and conditions of the Discounted Service for more information.

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